How to restore trust in doctors in an age of misinformation
A comment from Swiss Miss in the FT comments section of the above article.
In the US, medicine has declined from a knowledge-based specialty to a commercial product. Drug advertising kicked this off and ought to be disallowed. It increases absurd self-prescribing and wastes the time of professionals.
AFAIK direct to consumer advertising for drugs Is only allowed in the USA and New Zealand. My standard line about drug advertising to doctors (rather than patients): if you think it performs a useful function and you need it, you should not hold a license to practice.