From Medicine Balls Private Eye, number 1678, 26th June / 8th of July 2026; page 16.
NHS online plans to see 8.5 million patients in three years but will it steal staff away from hospitals? NHS online’s first chair is John Browett, a former Tesco.com, Dixon’s and Dunelm chief executive and ex Apple retail head. He was poached from Dixon’s by Apple in 2012 but was sacked shortly afterwards, with Bloomberg attributing this to his oversight of a “morale-sapping” culture.
Note the model: retail, not medicine or even engineering. A few lines later we learn:
Patients will be able to access online care…
From next year tech-savvy patients will apparently be able to access online appointments from specialists around the country directly through the NHS app. Any tests, scans or procedures will then happen at healthcare sites closer to patients’ homes while clinicians will be able to review notes remotely.
Patients will apparently always have the option of face-to-face appointments (if they’re prepared to wait longer), and the scheme is going to be piloted for specific conditions first.
According to the government press release, “Women’s health issues, including severe menopause symptoms and menstrual problems that can be a sign of endometriosis or fibroids, will be among the conditions available for online referrals. Prostate problems like prostate enlargement and a raised prostate-specific antigen (PSA) level will also be covered by the service, along with eye conditions including cataracts, glaucoma and macular degeneration. NHS online will also provide support for other painful and distressing conditions such as iron deficiency anaemia and inflammatory bowel disease.”
Read that again: iron deficiency anaemia??? It is hard to imagine that anybody with a medical degree could write such rubbish. Interesting to know if they will do the same for dentistry.
